The #1 Image Optimization Plugin for WordPress
Smush is the leading image optimization plugin – optimize, resize, and compress images, as well as convert images to WebP or AVIF format for faster loading web pages.Brought to you by the WPMU DEV team – founded in 2007 and trusted by web professionals from freelancer to agency worldwide ever since.
Whether you spell it ‘optimise’ or ‘optimize’ – with Smush’s image optimizer you can compress images and serve images in next-gen formats (convert to WebP or AVIF), all without introducing a visible drop in quality.
Enjoy uninterrupted bulk image optimization with Smush Pro.
Level up immediately with exclusive Pro benefits like uninterrupted image optimization, 5x more image compression, and 123-point global image CDN. Learn more about Pro.
Award-Winning Image Optimizer
Smush has been benchmarked and tested number one for speed and quality. Beyond that, it’s also the award-winning, back-to-back proven crowd-favorite WordPress image optimizer trusted by over 1M+ worldwide to:- Optimize images
- Compress images
- Lazy load images
- Resize images
- Convert to WebP or AVIF
- And more…
Why Use Smush To Optimize Images (The Smush Difference)
Smush was built from the ground up to make it easy for WordPress users to optimize images, activate lazy loading, compress media files, and more – whether they’re just getting started, or a seasoned pro who’s developed thousands of websites.Improve website performance (along with Google PageSpeed Insights scores) with compressed and optimized images and lazy loading – all while actually delivering a better user experience because the rollout of Core Web Vitals has proven one thing: performance is about far more than just scoring well on performance testing tools. Visitor experience matters.
Discover the features that set Smush apart from other image optimization plugins:
- Lossless compression (Basic Smush) – Strip unused data and compress images without affecting image quality.
- Lossy compression (Super Smush) – Optimize images up to 2x more than lossless compression with our cutting-edge, multi-pass lossy image compression.
- Ultra Smush (Pro Only) – Take performance to the next level with 5x image compressing power! Your images will be as light and fast as possible, while still preserving remarkable image quality.
- Built-In Lazy Loading – Lazy load images to defer loading of offscreen images with the flip of a switch.
- Convert to WebP or AVIF (Pro Only) – Use the Next-Gen Formats feature to convert and automatically serve images in next-gen WebP or AVIF format.
- Bulk Smush – Bulk optimize and compress images with one click.
- Background Optimization (Pro Only) – Smush’s powerful image optimization features will continue to run in the background even when the plugin is closed.
- Resize Images – Set a max width and height, and large images will scale down as they are being optimized.
- 123-point global CDN (Pro Only) – Ensure blazing-fast image delivery anywhere in the world. Includes automatic WebP/AVIF conversion and image resizing, plus, GIF / Rest API support.
- Incorrect Image Size Detection – Quickly locate images that are slowing down your site.
- Directory Smush – Optimize images even if they aren’t in the default WordPress media library.
- Automated Optimization – Asynchronously auto-smush your attachments for super fast compression on upload.
- No Monthly Limits – Optimize all of your images (up to 5 MB in size) free forever (no daily, monthly, or annual limits).
- Gutenberg Block Integration – View image compression information directly in image blocks.
- Multisite Compatible – Flexible global and subsite settings for multisite installations.
- Optimize All Image Files – Smush supports optimization for all of your PNG and JPEG files.
- No Performance Impact On Your Server – Image optimization is not run on your website’s server to prevent wasting server resources (that you pay for) and is instead run using the fast, reliable WPMU DEV Smush API.
- Configs – Set your preferred Smush settings, save them as a config, and instantly upload to any other site.
- And many, many, more!
